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Houston, Texas

Brent Dirden II

Entrepreneur  ·  Commercial Revenue & Sales Leader  ·  Business Strategist

Building businesses from the ground up teaches you things about revenue, operations, and customers that no sales training program ever will. That perspective shapes everything about how I work.

Brent Dirden II — Houston entrepreneur and sales leader
Houston, TX Founder · Operator · Strategist

Entrepreneur

Co-founded and operated Trash N Dash LLC for 14 years — building it from a cargo van into a multi-service operation that peaked at nearly $5M in annual revenue and $25M+ over its lifetime, with a six-person sales team and 150+ trained field technicians.

Commercial Sales Leader

Sells into commercial real estate, property management, and facilities environments. Builds strategic accounts, manages pipelines, and develops the kind of long-term relationships that compound into revenue.

Business Strategist

Through Dirden Consulting LLC and Howard–Dirden Holdings, applies business-development thinking to strategy, revenue growth, and real estate investment alongside operating responsibilities.

By the Numbers

A Career Built on Ownership,
Not Just Activity

$25M+
Lifetime revenue generated as co-founder and operator of Trash N Dash, growing from ~$60K in year one to nearly $5M at peak annual revenue
$2.3M
Commercial pipeline created in six months at GulfPoint Services, starting from zero with no inherited accounts or company leads
150+
Field technicians trained to identify needs and upsell during service visits — maintaining an 80%+ onsite close rate, frequently exceeding 90%
30%+
Operating margins maintained at Trash N Dash through pricing discipline, vendor negotiations, and logistics standardization
35%
Commercial book growth delivered in one year at The Urban Foresters, expanding 60+ accounts from individual properties into portfolio-level relationships
20+
Years of sales experience spanning entrepreneurship, B2B business development, sales team leadership, and commercial property relationships
Areas of Focus

What I Bring to the Table

Commercial B2B Sales

Strategic-account development, pipeline management, and long-cycle selling into commercial real estate, property management, and facilities environments.

Revenue Strategy

Building the systems, processes, and discipline that make revenue repeatable — not just dependent on individual effort or favorable market conditions.

Entrepreneurship & Operations

Hands-on experience building and running a service business — from pricing and hiring to customer experience, vendor management, and cash flow.

Business Development

Translating relationships and market access into structured opportunities — not just networking, but converting conversations into real business outcomes.

Team Leadership

Building, coaching, and holding teams accountable to results. Developed through years of hiring, training, and leading field and sales teams.

Business Strategy

Applied through consulting engagements and real-estate investment — connecting operational decisions to financial outcomes in growth-stage environments.

Selected Insights

How I Think About Business

Sales Leadership

Most companies don't have a revenue problem. They have an execution problem.

Revenue is available in most markets. What stops organizations from capturing it is the gap between what sales promises and what operations can actually deliver.

Read Insight
Entrepreneurship

What owning a business teaches you about selling that a quota never will

When you own the business, a lost deal isn't just a missed commission. It's a missed payroll. That changes how you qualify, how you listen, and how you close.

Read Insight
Commercial Real Estate

What property managers actually need from vendors — and why most vendors miss it

Property managers aren't buying services. They're buying reliability, accountability, and the reduction of their own risk. The vendors who understand that rarely compete on price.

Read Insight
All Insights
Press & Recognition

Third-Party Perspective

Voyage Houston

Meet Brent Dirden of Trash N Dash

An entrepreneurial profile covering the founding story, the challenges of building a service business, and the vision behind Trash N Dash's expansion from doorstep trash removal to a full-service waste operation.

Read the Feature →
Press & Recognition

Let’s Connect

Whether you’re a business owner, executive, recruiter, or potential collaborator — I’m open to conversations worth having.